Semester Diary

11. 01. 2012
27th November

Todays Blogger to do list.


- Semester Dairy.
   Update my blogger semester dairy

- Creative Commentary.
  Update with my lastest work with 
   annotations and it needs more 
   inspirational art work. Including 
   book readings though to quotes.


25th November.


Questions For Speaker.
Questions I noted down before the speaker of Wythenshawe Campus.



How do you sell Wythenshawe campus ?
Do the schools set up the meetings ?
How many schools do you see ?
How close can we get to the target market ?
What products do the clients like the most ?
Difference between school meetings and open days ?Questions For Speaker.
Questions i noted down before the speaker of Wythenshawe Campus.


06. 06. 2011

Pricing Work.




01. 06. 2011

Contextual Hand In Day.

 The day we handed in our contextual work. Generally i have enjoyed my journey though the history of design and art, I found it very interesting, acknowledging the different styles and feels artists used to help them peruse their ideas with in the paintings or design.
  In general I was pleased with my body of work I due to how much I learnt. the overall project was straight forward but the difficult part of it was where you had described your own personal feel to the pieces, I personal find it interesting but I find it difficult being able to fit all reactions the piece has on me.



19. 10. 2011

Day We Set Up Blogger.

In order to complete our PDP we have to set up blogger and record our journey though the year. At the moment I am new to this way but giving time I will improve and be able to record my journeys I take.
I will be posting notes though to pictures so you can join me though my journey I take. I will also be updating my blogger with the designs I create in my briefs.


27. 10. 2011

Re-Brand Exercise.

As preparation for the future briefs we were giving a mini project to re brand a large international brand. I was given Mc Donald's. As soon as I got it I researched Mc Donald's history in order to try a new approach in creating designs. After researching Mc Donald's I wanted to create a modern but organic logo. This is due to the history of Mc Donald's and how its was started and how it has grown. I was aiming for a modern but classy logo which could come across as a organic natural source. The down side to this is that Mc Donald's will be losing most of their target market. This is why I found this exercise so challenging due to all the main points you have to consider from target market to the general message the logo.

28. 10. 2011

Wythenshawe Brief Launch.

This is the day that we where given the brief to help promote Wythenshawe campus. The Wythenshawe campus cost 28 million, its a state or art building. The facilities and the building it self are beautiful, but the problem their having is getting school leavers and youths with out work to go to their college. After planning out what to do I am aiming to go to the campus it self and look around and experience the building my self so I can more of a feel for the project.

04. 09. 2011


Mark Brown FreeLance Design Based In Manchester.

Mark brown came into class and talked to us all about how he got into the business of Graphic Design. He came in and showed us a body of work he had put together of all his favourite work that had been used by clients.
This was a eye opener to the standard of work I will need to create in a professional way. Mark Brown also showed us examples of the briefs he gets given by his clients. After today it has made me realise that this is something that I want to do.

10. 10. 2011


Soft Drink Project.

Soft Drink Brief launch was given to us. I was looking forward to this project due to all the preparation work we had been building up in order to complete some of the challenging steps that we need to tackle whilst working though out the project. The main points that firstly turned me of was the researching into the current market and finding a right opportunity to get a drink made for a curtain target market. Due to the preparation development within the brief, I tackled the market research head on and i found it interesting how drink brands all aim for different aspects of people or modern day living.


18. 10. 2011


Contacts Presentation.

We had to to prepare a presentation for our future plans. Within the presentation we need to show what our future plans are and what we are aiming for the end of the year. I have had to rearrange my presentation due to my layout being miss leading. The general information I had put in their was fine but i was missing elements like University Contact details. Over all my presentation went well I went though it step by step and explained each selection of my presentation and had my sketch book with notes to help me back up my work. 

02. 11. 2011


Wythenshawe Notes & To Do list.

After visiting Wythenshawe Campus I instantly started creating ideas. I instantly started experimenting with mixed media and played around with different ideas and methods in order to create different messages with in my idea generation. I started of with basic drawings of peoples faces and students in order to show different peoples characteristics and attitudes in order to target the right clients I need to. I also concentrated on the building and street slang thinking of different methods in order to attract school leavers.

16. 12. 2011  

Christmas Holiday

During the Christmas holiday i made myself a to do list to do over the holiday in order to catch up and develop my sketch book to a level where I can start creating my ideas on computer and start mocking up my initial ideas. Doing this body of work is has helped me catch up and develop my ideas to professional standard for the client meeting we have when we get back. I need my designs to speak for them selfs and look visually appealing to the human eye.

01. 01. 2012 


New Years Day

On new years day I finished my poster design development so it would be ready for further development when I get back to the class. This allowed me to stay within my time line and keep focused on what i needed to produce for the client meeting. I also mocked up a few short paragraphs of information about the initial idea that was based behind each of my two finial ideas. This has helped me describe about my initial ideas.

16. 01. 2012

Client Meeting

The client meeting went to plan but the main points that where mentioned was that the poster where to formal for my target market, I personal thought different because I found them visual appealing. We had a table with mounted finished work and also a on screen presentation for the client to see both examples of the work. She didn't understand my see things different campaign this confusion has me reconsider it as a good poster idea I want them to speak fro themselves and be interesting in there way.

20. 01. 2012

Catching Up.

I am spending my remaining time I have on catching up with my sketchbook work in both proects. This is due to the time it took me to sketch up my ideas and thoughts though the project. I also got lost along my schedule plan, I need to improve my time management and experimental skills. Last year taught me a lot about time management but there is still room for improvement that ill hopefully over come though out this year.

23. 01. 2012

Sketch Book Development

Improvement on my sketch books are becoming noticeable and I have caught up on all my annotations I needed to do though out both sketch books. I have generally enjoyed my journey though these briefs but from poor time management it has lead the work to build up near the dead line time. This means that I have to catch up and prepare for the I have to do in the future.

24. 01. 2011

Preparation For Last Days

The dead line is only two days away and I have set out my mounting work for the submission. This has left me time to concentrate on the other elements I lacking in curtain elements of my briefs.
Both sketchbooks are looking good but if I could I would layout out and order them differently so they flow more. At the moment they are both looking good just I need to further develop them and annotate the latests development work leading on to my final designs. In my soft drink project I am finished of my merchandise selection of my book.

26. 01. 2011

Day Before The Deadline

The dead line day is just around the corner and i am spending this time writing up my evaluations and getting ready to mount my work and saving it to a CD. I generally feel ok about these two projects but I don't believe I have done the best to my capabilities. Though at the same time I think I have moderately ok. I am strong at my idea development but for my actually finished work I am lacking in design variations. Going to finish of the I need to do and tomorrow am going to mount my work and hand it all in.

                                                                                                                                                                      

09. 02. 2012

Semester 1

I handed in units 7 and 8, then I realised that overall I wasn't happy with my project that we where exploring. In my own opinion I thought that my progression though the projects was a difficult one due to the lack of inspiration I gave my self to work with and this showed throughout my sketch books. I believe also that I didn't inspire my self and get excited about the briefs, which slowed me down and made it harder for me to stay focused and concentrated on the projects. I did learn some very valuable points about my self and I realised I need to get inspired and get creative before starting on a project, instead of trying to do both in the same project, this clearly shows in my sketchbooks where their is confusion in my idea thought process.
When the upcoming briefs are given to us I will have a general over view of what I need to do and tick by the lessons I have learnt. I will also stick by weekly tasks so I keep my self busy all the time so I can't lose interest or inspiration. This is vital for the upcoming project due to my ambition of creating a visually impressive portfolio. Having time to create new and interesting ideas is going to help me develop my skills and future professional work idea generation. 

My future improvement list for Semester 2 :-
  •     Start being creative from the start.
  •     Be inspired, (keep my self busy always got something on).
  •     Become engrossed in the project in hand, from the start.
  •     Create clearer thoughts.
  •     Let my ideas develop with time don't force.
  •     Dont over complicate the brief.
  •     Keep weekly to do lists.
  •     Enjoy the future projects coming, (learn from mistakes and develop).
  •     Keep a separate sketchbook to visually illustrate ideas and designs.
  •     Stay focused though out the rest of the journey this year, (portfolio, sketchbooks, idea development).






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